This San Francisco Firm Is Poised for 100% Hoteling. But It Needs Technology to Make It Work | The American Lawyer

2022-08-20 17:23:54 By : Mr. Martin Lin

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As Farella Braun + Martel prepares to eliminate fixed offices, it's turned to a technology startup to help manage the transition.

The switch to hoteling doesn’t just entail a philosophical shift away from the tried-and-tested model of permanently assigned offices for all attorneys. It also requires a technological shift to make it work.

Take Northern California midsize firm Farella Braun + Martel, which recently made the decision to eliminate fixed offices when it moves in mid-2023 to a space that’s less than one-third the size of its current 125,000 square feet.

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