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The UAE will open five exhibition halls, including Abu Dhabi, Al Ain, Dubai, Sharjah and Ras Al Khaimah

Dubai, United Arab Emirates: A subsidiary of Ali & Sons Holding LLC and Inter Emirates Motors (IEM), the official distributor of MG in the United Arab Emirates, announced the opening of two new showrooms across the country as part of their expansion plan for the three existing showrooms. The opening of the new MG exclusive showroom is due to increased consumer demand for this British-born car brand and its motivation to increase its customer base in the UAE.

The new exhibition hall will be opened at Shiab Al Ashkhar and Sharjah Industrial Zone 12 in Al Ain, Abu Dhabi starting from December 2021. The core focus of these showrooms is to expand MG's national influence and provide customers with high-quality services without compromising convenience.

A showroom of 381 square meters will be opened near Shiab Al Ashkhar in the southern area of ​​Al Ain. In Sharjah, the two-story showroom will be located in Industrial Zone 12, with a ground floor area of ​​929 square meters and a mezzanine floor area of ​​439 square meters. Like other IEM showrooms, both of these newly launched facilities will have a dedicated MG electric vehicle space, demonstrating MG's commitment to sustainable development.

Mr. Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors said: “We are very pleased to see that MG cars have achieved an amazing response in the UAE within a short period of time. The enthusiasm and enthusiasm of UAE motorists for the brand has provided us with a comparison. Expect faster growth opportunities. This allows us to further strengthen our national commitment to UAE residents to meet their unique needs and requirements."

IEM will start operations for MG Motor in April 2021. Since then, it has sold more than 2,600 cars in various categories, and recently launched the brand new 2022 MG GT-which will exclusively showcase the country in the five exhibition halls of IEM.

The 2022 MG GT adopts the design language of the third-generation MG family, combined with a radical sporty appearance. Inspired by the classic two-door MGB sports car, the MG GT is the perfect choice for those seeking power at an affordable price. In addition, the new model fits perfectly with the population structure of the region, resonating with freedom, ambition, passion and rebellion.

Hisham Elsahn said: “We are very proud not only to have the opportunity to launch such an outstanding car in the UAE, but more importantly, to open two new showrooms across the country as the UAE celebrates its 50th National Day,” IEM General Manager. "Compared with other countries in the world, the UAE is a young country, but it has surpassed other countries in terms of vision, ambition, innovation and execution. We are very happy to have the opportunity to use our expertise in the automotive industry to drive sales of MG Motor. , While strengthening the country’s brand. We look forward to creating an impressive impact for the brand and bringing joy and excitement to every MG car owner now and in the future."

To celebrate the 50th anniversary of the establishment of the UAE, IEM offers its customers the "Emirati 50 Years" offer. Customers who purchase MG vehicles between December 4 and 9, 2021 can enjoy a discount of up to AED 5,000

IEM also has three dedicated service centers in the UAE, equipped with nearly 100 after-sales representatives, and equipped with 32 working areas. In Dubai, a 2,700-square-meter facility is located in Al Khabisi, Deira, in Abu Dhabi, the service center is located in Al Mussafah, and a 600-square-meter facility in Ras Al Khaimah is connected to the “Auto Mile” showroom.

The MG brand officially returned to the Middle East in 2015 and has achieved impressive results since last year, making it one of the top 10 automakers in the Gulf Cooperation Council. Founded in 1979, Ali & Sons has established a good reputation in the UAE and has long been aligned with some of the world's most prestigious car brands. Now, through IEM, MG customers across the UAE can benefit from the group's unparalleled industry experience.

About Emirates Motor Corporation (IEM):

Emirates Automotive LLC. (IEM) is a subsidiary of Ali & Sons Holding LLC and was appointed by MG Motor Middle East as the new official distributor of MG in the United Arab Emirates in March 2021. IEM currently operates three showrooms in Dubai, Abu Dhabi and Ras Al Khaimah, and has service centers in these three emirates.

MG is a British-born car brand founded in 1924 and has been known for its historical models, awards and achievements for 97 years. MG was founded by William Morris and Cecil Kimbers and owns one of the oldest car clubs in the automotive industry. MG is known for its two-seater convertible sports cars, and also produces cars and coupes. After the acquisition of MG, SAIC, as a Fortune Global 500 company, opened a new chapter for the British icon. MG is at the forefront of introducing innovative technologies and new energy vehicles to car buyers.

For more information, please contact: Smriti Gulati Inter Emirates Motors (IEM) smriti.gulati@iem.ae Amjad Saqer Golin MENA asaqer@golin-mena.com 

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